With the rise in the use of smart phones increasing day in and day out there are numerous apps that are being used by people for various purposes. Most of the software development companies have a full-fledged team of developers to work on the new demands of the industry.

Due to the rise in the expectation of the consumers, developers search for a method in which minimal effort can help them to develop apps that can be used on all the mobile platforms. The solution to this is using the cross platform mobile application development. The cross platform app development methodology helps to serve the needs of a large fan basis thereby targeting Andriod and iOS fans.

The prime goal of the cross platform mantra is to cater as many consumers as possible. The cross platform application development technique has the following advantages:

Greater Reach
The cross platform technique helps to reach a large number of people meaning all the different mobile operating systems. With comparatively less efforts for all the different mobile environments the company can earn a lot of money.  It is obvious that the more platforms that a company covers, the more people will it be able target. When an app is available on all the leading platforms, the development company shall have an added advantage of covering a greater market potential.

Easy Marketing
When there is a larger fan base, the cross platform development company’s marketing team does not have to spend a lot of efforts in the promotion of the app. The need to create niche messages is not there. The development company has the liberty of marketing the application on different media and using generalized messages for the crowd.

One Instead of Many
When releasing an update, it becomes very easy to do so as changes have to made at a single place only. The updates would be released at the same time for all the different platforms. There also no need of different team to handle the apps a single team can handle this using the cross platform approach.

Uniform Look and Feel
The overall design and feel of the apps for all the platforms is uniform as there is a single block of code that is executing for all the different platforms. When the same app is developed independently on different platforms, it is difficult to maintain a sync between the different developers but this situation does not arise when cross platform app development is used.

Reduced Development and maintenance Costs
When cross platform development is used, there is reduced development cost when making apps for multiple platforms. Along with development, the maintenance costs are also reduced as there is a single code base. There is no need to have bug tracking for n number of codebases, and also no need to maintain a larger staff to support each platform.

The next major change that the mobile industry is going to observe is moving towards the cross platform development. If they do not adopt this, they shall not be maintaining the pace with the competitors.

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Appcelerator's Titanium is a particularly efficient open source development platform which helps create native mobile applications for diverse platforms.

Titanium has strengthened its credentials using the latest web technologies, such as JavaScript, HTML5 and CSS3. The Titanium Mobile SDK is a prominent cross-platform mobile development solution which is being used by a plethora of mobile developers.

One can deploy apps of similar nature on multiple platforms with a single code base along with single logic and most importantly, single investment. The Titanium Mobile SDK has always been useful for several mobile app development companies and many have found it to be beneficial for meeting their needs. Here are some of the pros of Titanium development services.

• Rapid prototyping:  Appcelerator's Titanium helps in actually revving up the entire app development process.  It has a flexible way in terms of coding and tasks can be completed in a trice. The choice does not matter here: whether it be native or cross-platform toolkits, one can always use Titanium for making a prototype for assessing the user interaction related to the UI due to its features suited for rapid development.

• Web-oriented: Titanium is helpful if it is connected to a web service since any app in question will mostly be in relation to web technologies. One saves a lot of overheads in this manner and also can elaborate on the information remotely. The use of JSON for data transfer is one such example. JSON stands for JavaScript Object Notation which refers to the encoding of JavaScript-like objects. Since Titanium is pure JavaScript API, one can assign the data received from the network to local variables without having o parse, extract or even convert data.

• JavaScript: Now here is a language which is known by many of the developers especially those who have a background in web development and then transitioned to mobile app development. Titanium thus reflects a distinct characteristic of prototype-based scripting with a sound structure and immense flexibility in options.

• Cross-platform: Titanium does not automatically guarantee that the developer can write once, and then run the app on iOS and Android.  It is very important to first base the app development process to one of the two platforms before the implementation of important measures to the get the app to run on other mobile platforms. The benefits are obvious – since a developer does not have to be confused of having to learn two different languages and one can incorporate high level code reusability.

• Growing community: Appcelerator offers a very huge community of more than 200,000 developers who are experienced and experts in cross-platform development. The tool has been used to build more than 35,000 apps. There is an open marketplace wherein you can buy, sell and share templates and design elements which could be of use for future needs. There are various extensions which are offered for web services while it has also attracted huge funds for its development. Appcelerator also acquired Cocoafish recently to boost it cloud services network along with specific functionalities in its platform. It is expected that the company will do better in the coming days too.

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Appcelerator Titanium has repeatedly proved to be an efficient cross platform toolkit. Mobile development companies increasingly prefer Titanium for cross platform development.

Titanium is a fantastic cross-platform development technology which also supports web content developed with Adobe Flash and Microsoft Silverlight. It is compatible with Ajax too and the applications can be run on Windows operating system along with MacOS, Linux and mobile devices.

Titanium API compiles JavaScript code to create table views and other UI controls including split views and popovers. Titanium developers can test their apps, package them and distribute them to various app stores of diverse mobile platforms.

Here are some of the salient features:

• Open source software, available for free
• App development with native UI Components including menus and dialog boxes
• Support for Ajax and JScript framework
• Support for iPad’s native features
• No need for knowledge about Objective-C or Cocoa
• Build rich mobile apps for both iPhone and Android
• Support for nearly all types of web technologies
• Available under Apache 2 Public License
• Support for more scripting languages
• Support for device specific functionality and specific media codes
• App development related to geolocation, accelerometer and maps

Most mobile development companies have now started including Appcelerator titanium mobile solutions in their arsenal for providing efficient ideas related to diverse mobile platforms. As a developer, one can build a plethora of Android as well as iPhone apps thus saving time. One can use the deadly combination of latest industry standard technologies and best practices for mobile application development.

Titanium apps can be developed across web interfaces and mobile devices for business data support. One can even integrate social media features for online community development with support for real-time updates on Twitter and Facebook. This helps the users who are increasingly going social nowadays to update their status on the go through their favorite apps. One can create custom third party APIs for auction and e-commerce stores. The most popular sites are e-Bay, Microsoft Windows Azure, Yahoo! Store, and so on.

Various Appcelerator Titanium development companies are eager to offer cost-effective services to their clients. Most offshore development companies opt for cross platform mobile application development since app development becomes easier and less tedious than specific native mobile platform- based app development. Titanium offers the ability to create Android games which are built on modern 3D graphics while some of the developers are skilled enough to develop casual games, augmented reality applications and tailored enterprise apps for businesses.

The various categories and domains for which companies offer app development services include corporate, retail segment, telecommunication, manufacturing, games, travel, utilities, and ecommerce. For efficient delivery of services, Titanium developers opt for a seamless and sensible mobile strategy of development and testing along with direct porting of applications to different mobile platforms including iPhone and Android. Titanium developers are known to create a wide range of native applications which are user-friendly, simple, interactive, and interesting enough for users.

Many iPhone and Android games developed using Appcelerator Titanium are popular since they contain advanced 3D graphics and modern application design which are in flow with the latest technologies. These developers are also adept in developing apps for Blackberry and Windows Phone platforms.

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It is a fact that cross-platform application development is preferred by many companies rather than native ones for ease of development. Titanium is one such platform.

The world has in recent years become a global village and it is mobile technology as well as the web world which has prompted the drastic change. The technology boom has affected the world in a big way and it has become extremely imperative for everyone to go mobile. All smart phones seem to have an array of mobile applications which are aimed to make living easier and convenient. One can even customize these mobile applications according to the requirements.

After the advent of super mobile platforms like Android, iOS, and Blackberry OS, the mobile industry needed a technology to create apps simultaneously for all the operating systems. Developers were only able to create a single app for a single platform rather than make it available for other platforms. Cross-platform mobile development came into existence because of this need and since then, the number of apps in all app stores has taken a giant leap. Mobile industry, before the advent of such platforms was structured around handsets which boasted of some new features. Mobile apps then turned the focus away from handsets and concentrated on app development. Humungous number of gadgets has stormed the market and has made quite a huge impression. The stalwarts include iPhones, iPads and Android smartphones and tablets which have boosted the demand for mobile applications.

Appcelerator Titanium is one such cross platform mobile application development tool which is generally used for developing mobile, desktop and tablet apps. It was primarily developed for developing both Android and iPhone apps and in due course, it could develop any app for any type of gadget including desktops and tablets.

Here are some of the salient features of Appcelerator Titanium:

• Appcelerator Titanium is available as an Open Source Technology and hence it is free.
• The tool helps in the development of native mobile applications with the use of other web technologies including HTML, JavaScript and Python.
• The developers are provided access to more than 30,000 APIs for rapid application development.
• It also provides incredible number of high performing user interfaces for creating native tables, dialogs and much more.

Benefits of Appcelerator Titanium:

• The platform works well for creating apps for cross platform distribution and helps in support scripting.
• Being an open source platform, it is freely available.
• The tool also assists companies and developers for comprehensive mobile strategy.
• One can get access to the underlying source code at any point of time.
• One can avail cloud-based services for packing, distribution and analysis of applications related to Appcelerator Titanium.
• One can get access for writing code for all types of mobile applications and websites.

Appcelerator Titanium is available for download and works as a cost-effective platform with numerous built-in apps and exclusive reseller programs which are provided by Appcelerator. These reseller programs are the best means for revenue growth along with other monetary options.

Titanium provides tools for cross-platform mobile development and makes use of JavaScript and web technologies in some capacity. It has permissive license under the Apache 2.0 license.

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Appcelerator Titanium has risen up as a prominent development platform and has encouraged cross-platform development thus reducing the work of an average developer.

Appcelerator Titanium is a fantastic cross-platform mobile app development technology which helps developers create apps for the iPhone, iPad, Android phones and tablets. The advantage using the platform is to create feature-rich apps only once and run on multiple mobile platforms. The programs require common code to run on any platform and also for uploading it to the cloud.

Appcelerator Titanium app developers have been successful in replicating the success of an app on one platform to another without breaking a sweat. The apps are then used on various platforms and domains like finance, ecommerce, healthcare and the like. Even the design, development and testing processes are well performed thus providing apps with value to the end customer.

Here are some benefits for clients from the ideal Appcelerator Titanium Developer:

• Third party API integration of different sites and elements
• Testing of apps for bug free functioning on multiple platforms
• Timely delivery of apps
• Budget-friendly services and support
• Post implementation and delivery training and support
• Mobile app marketing apps for promotions
• Intense source code security with non-disclosure agreement

Appcelerator Titanium developers are known to be extremely skilled and precise in their working. Some of the services provided by these developers include:

• Optimum User interface development
• Custom application development
• Rich cloud-supported apps
• Advanced app testing and QA
• App postings on mobile app stores and marketing sites
• Titanium app consulting services
• Implementation and integration with third party apps

These developers are nowadays supporting HTML5 to be the new standard for creating apps for web design and development. According to a survey conducted in early 2012, Appcelerator and IDC combinedly reviewed 2,000+ mobile developers which support Appcelerator Titanium for cross platform mobile app development.

The report revealed that HTML5 was extremely important for developers with 78% of the respondents planning to implement it in their apps. Most are planning to use HTML5 in hybrid conditions (72%) while some of them even opted for pure HTML5 applications (6%).

It is difficult for developers to ascertain Facebook’s social graph since only 61% of the developers believed that Facebook will play a major role for implementing social strategies. Google was touted to be the next pioneer of the social strategy with most developers considering Google+ to compete with Facebook with integration with different products and services.

Many respondents believed that they should accelerate mobile development efforts and nearly 89% of the Titanium developers expressed interest in creating iOS-based apps for iPhone and 88% expressed interest in creating apps for iPad. 78.6% developers also expressed strong interest in creating apps for Android. Interest in Windows Phone 7 and Blackberry is moderate compared to their modest sales.

Appcelerator developers were also interested in cloud services for mobile applications on the basis of location, notifications, ratings, photos and places.

Though the survey results recorded opinions of Appcelerator Titanium developers and not all mobile app developers, they still are good enough to understand the current trends in the industry. Titanium is in the 4th position while PhoneGap is the most preferred tool for cross platform development according to a report by VisionMobile.

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Appcelerator’s Titanium is one of the leading mobile platforms with more than 35,000 applications. With Gartner’s new report, the reputation of the platform has gathered enough steam to propel itself to the big league.

Appcelerator’s Titanium app development has resulted in apps which are deployed on 40 million devices and makes optimum use of more than 5,000 mobile device and operating system APIs for creating innovative apps.

One can create different types of native iOS and Android apps with Titanium development services and the best part is that they are HTML5-compliant mobile web apps too. It is easier to get to the market 70% faster through Titanium. Business results can be optimized and analytics-driven insights can be draw into user behavior. Titanium is wholly open-source and this makes it easy to integrate data, content and services from varied sources with multiple capabilities. Appcelerator’s cloud services (ACS) on the other hand, helps users to provide instant social, communication and content features for smart mobility.

Appcelerator’s worldwide ecosystem has a group of a whopping 1.6 million developers and many ISVs and partners who are forever creating innovative apps and refining their platform. As users expect more and more compelling applications, they expect operation-specific functions, since they would need information in any place.  Mobile apps are being developed for customers, employees and various domain-specific clients and everybody needs a good user experience. Titanium facilitates the “bring your own device to work” (BYOD) concept and the expectations are sky-high. Mobile apps which are easy to use optimized for multiple devices and compelling enough are the order of the day.

The Titanium platform is the only mobile platform which has open-source development kit that has incredible power of multi-platform development. Powerful applications can be built and connected to a data source.

The Titanium platform offers several extensions for Appcelerator’s Open Mobile Marketplace. It should be for your apps, or publish it on the Marketplace. Appcelerator Cloud Services have created a server backend letting anyone to create and scale fantastic mobile experiences. Appcelerator Titanium has won several awards for its impeccable platform success. It has featured in several top lists of the year including:

•  SIIA’s CODiE Award finalist
•  AlwaysOn’s “OnDemand Top 100”
•  MobileTrax’s Mobility Award
•  Lead411’s “2012 Hottest Silicon Valley Companies”

The Titanium platform is expected to continue to expand on its excellence to deliver greater value to advance mobile strategies.

The company is expected to grow on a fast track as it helps companies upscale their mobile strategies. Over the past year, Appcelerator has attracted top-tier investors and opened an office in London. The award recognitions are testimony to the company’s achievements.

The company was acknowledged as one of the best places to work by the Silicon Valley Business Journal. It became acclaimed as the best place to work in the Bay Area according to annual rankings. The employee opinion surveys ascertained. Appcelerator leads the way in terms of cross platform mobile development and also encouraged a vibrant corporate culture that fosters creativity, security and recognition of efforts.

As one of the Lead411 Hottest Companies in Silicon Valley, the company ranks as the hottest and fastest-growing companies across various regions annually. There are more than 3,000 companies in Silicon Valley and the company was anointed in the top 80 based on the company’s growth.

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PhoneGap is an immensely useful and popular cross-platform mobile development tool which is in great demand in various mobile development companies.

PhoneGap is a popular open source mobile development framework which has the best use of HTML5 for building mobile apps which are compatible with diverse popular mobile devices. PhoneGap gives Javascript access to the developers which help developers to create APIs of mobile devices such as GPS, camera, accelerometer, and the like without the need for integration.

There are several companies who are now interested in providing PhoneGap development services since it is good for developers to create one application and run in it on diverse mobile platforms rather than developing applications for specific platforms. The PhoneGap development framework helps in enhancing the overall time to market and costs for clients.

PhoneGap makes it very simple for developers to deploy applications in any of the mobile operating systems.

PhoneGap and its framework

The PhoneGap framework is like a huge bridge between web apps and the mobile devices. The mobile development process becomes extremely easier without having to know all about Objective-C and Cocoa. PhoneGap leverages more than one web technologies with smart developers which are good for HTML and JavaScript.

One can easily engage a larger audience by spending less than what one expects. With PhoneGap mobile development services, one can develop a mobile app which can be deployed in iOS, Android, Symbian, Windows Mobile and many other platforms. This way the mobile app easily gets good exposure to the public. One need not put additional effort for converting the coding for support in various mobile platforms.

PhoneGap development helps in boosting the overall ROI of the app since the mobile apps more compatible with each OS and device. Mobile apps developed in such an environment and using PhoneGap are extremely high on functionality and are user-friendly. The versatility of the apps is the prime reason for tis saleability.

There are different mobile app development companies which have been involved in developing mobile applications and feature a strong team of expert developers and engineers who are extremely conversant with PhoneGap development. The developers are also pretty experienced with the technology and the number of innovative apps entering the market is testimony to the fact that they have ripe imagination in developing mobile apps using this framework too. The developers are also well versed with HTML5, CSS, Jquery and JavaScript which go a long way for mobile app development.

Most of the app development companies are also aware about PhoneGap features and there are many apps related to the enterprise and many utilities which can make living life easier. Games are always a hit among the masses and they are a regular feature in mobile app development.

It is important for the success of a PhoneGap developer to get the app idea to execution. Professional reviews of mobile apps are important for publicity but one has to make sure that it is hitting the right spot in the market. Additionally, it is important to at least meet the expectations by getting the apps out in the market. PhoneGap developers should make the best possible use of the tool’s features for creating innovative and imaginative apps for the market.

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Web-based application frameworks include a set of tools which help in building native or native-like mobile apps. PhoneGap and Appcelerator Titanium are the most popular ones.

PhoneGap

PhoneGap was developed by Nitobi Software and it quickly became very popular because of its usefulness. It helps in building apps in HTML and JavaScript and makes the best use of iPhone/iPod touch features too along with features of many other mobile platforms including Android, Palm, Symbian and even the Blackberry OS. This is what a mobile developer would need to create apps easily, isn’t it?

PhoneGap projects require the installed SDKs for building the applications and the coding is done through Xcode. PhoneGap then renders files during the building process inside a native WebView Objective-C or Java. Access is provided to native features including the contacts list and the Accelerometer and even the camera functions and list notifications through its API.

The actual interface uses HTML and CSS which gives an altogether different look to the interface elements including buttons and the performance will differ from that of the native elements.

PhoneGap app is basically a web app which is encapsulated by WebView. It is rendered by HTML, CSS and JavaScript in mobiles and . It currently supports development for the iPhone, Google Android, Symbian OS, BlackBerry and Palm operating systems.

Appcelerator Titanium

Appcelerator Titanium is alike PhoneGap, to develop apps for the mobile operating systems with the help of HTML, CSS and JavaScript. It resembles J2ME Polish which is actually a library for Java Development for creating native UI elements. Titanium is good at providing a binding layer that maps JavaScript function calls to APIs which are available natively. Here are some of the main differences between Appcelerator Titanium and PhoneGap:

Compared to PhoneGap, Titanium can convert the code into native application code. The app code is being interpreted and written in JS. It runs during runtime through bridge layer too.

Titanium now supports only Javascript and no support has been extended to HTML and CSS. Titanium followed the strategy set by PhoneGap before version 1.0 and hence the app code consisted of the regular elements including HTML, CSS and JavaScript. But after version 1.5 and beyond, the native device services are now connected to a unique and specific JavaScript API. After version 1.0, one cannot find HTML and CSS in the codeset. The code is now purely in JavaScript which functions to run Titanium. It can even access the special platform features including the camera options but the developer is given the choice to render native UI elements like buttons and maps along with tables.

The native application has one primary advantage which is performance and efficiency. The UI is expected to do much better only if native OS elements are used compared to the performance delivered by the combined trinity of HTML, CSS and JavaScript in a browser instance. Additionally, the native look-and-feel can easily be maintained.

In Titanium, building and packaging does not happen within the IDE unlike PhoneGap but through Titanium Developer, the software. The tool can set up the new projects and even test them or package them. Any IDE of the developer’s choice can be used for writing the codes.

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PhoneGap mobile application development has picked up considerably due to the emergence of cross-platform mobile app development.

PhoneGap helps create native applications using different technologies including HTML, CSS and JavaScript. It first was created to hack into the iOS system. When iPhone was released in 2007, Apple exhorted developers to create web apps. PhoneGap gained traction in Nitobi and started out in 2008. In 2009, PhoneGap got rejected by Apple but people noticed the value behind it. PhoneGap added Android, Blackberry, Symbian and webOS support. Even Sony Ericsson had contributed to the PhoneGap project. All PhoneGap-developed apps were rejected since they were named “PhoneGap”. But it got great publicity and Apple took them in, shortly after.

IBM began tag-teaming with the PhoneGap founder and added 5 developers to the project. In 2011, RIM and Microsoft also became contributors to the project. Adobe took over the company and contributing to the growth presently.

The Vision

PhoneGap founders believe that the web is a first class platform so it is important to create web apps for the platform. They also believe that the idea should be picked up by all browsers to adopt the model for standard working patterns.

The founding company feels that the web has the ability to reach various devices of diverse capabilities and also feel that all technology deprecates. With these beliefs in mind, we believe that adhering to a single platform or technology could have disastrous consequences. Some technologies manage to stay out decades. But change is certain and hence relevant modifications to present technologies are required from time to time.

Advantages of using PhoneGap web apps

PhoneGap is not a compiler or even an IDE or predefined framework. It's a project which is Apache, MIT and BSD-licensed and absolutely free. It has been contributed to Apache Software Foundation. Many mobile app development projects are based on PhoneGap. Here are some of the best-known advantages and disadvantages of PhoneGap web apps and its development.

Here are some PhoneGap Advantages:

• One can easily code in standard web development technologies like HTML, CSS and JavaScript without having to use Objective-C or Java, thus ensuring quick app development.
• One can develop the app once and deploy it in multiple platforms thus saving time and money.
• It is easy to make use of many of the built-in features of a mobile device including location services, instant messaging and push notifications
• The apps have a branding advantage since their icons are well represented
• The interface of all PhoneGap apps is extremely clean. It does not need a browser frame too, around them.
• The apps can be distributed through app stores of multiple mobile platforms.

• PhoneGap offers support to seven different mobile platforms, including the most popular OS, iOS, and the followers: Android, BlackBerry, webOS, Symbian, Samsung Bada and Windows Phone.

• It’s open source and free hence there are constant enhancements and new modules being added continually.

PhoneGap web apps might not support all built-in phone features or might work uncertainly when new features are introduced. The apps might look the same in different phone environments and function more generically. But by using PhoneGap, one makes certain apps which have cross-platform run ability which actually manages to offer affordable mobile app development for multiple clients. It is important to keep experimenting and innovating since the future in store has much more things to offer.

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The Titanium platform is used extensively for cross platform app development and is in vogue nowadays since its popularity has gone sky-high!

Developers use different strategies for implementing Titanium platform for app development. Most offshore companies provide typical services for implementation and design such as:

 - Quick and dynamic native app development for various smart phones & tablets
 - Rich native mobile app development for different mobile platforms and even for the mobile cloud
 - Quick App development and publishing for the mobile market
 - Mobile application development and mobile website development for different companies and clients
 - Write-once capabilities for different operating systems and various mobile devices
 - 80% reusable development platform across diverse mobile apps for different domains
 - Absence of fragmentation related to the mobile device market
 - Extensive support for extra scripting languages, codes & more
 - Multi-OS development for the mobile cloud and also for varied mobile platforms
 - Use of authoring tools like HTML5, CSS3, and JavaScript according to ideal standards prescribed for mobile app development
 - Rich Multimedia access including apps for the camera and video camera
 - Third-party API integration and support for Amazon, eBay, smart card, Facebook and others
 - Interactive rich native mobile app development for different platforms
 - Source code security measures with a tight non-disclosure agreement

Various maintenance measures are also taken account by the mobile app development companies including the development of add-ins related to Objective-C (iPhone) or Java (Android).

Companies are expected to provide Titanium consulting, training and integration services using different engagement models. Clients can hire a team of titanium developers whenever they need them on flexible engagement. The developers are required to be skilled in HTML5, CSS3, JS and should be able to execute tasks in a specific time limit. Complete bug and error testing is required as part of the maintenance plan.

The best companies who operate in the mobile app development arena always provide high quality mobile apps by utilizing the titanium platform for their projects assigned. Different apps are in demand today including social, rich multimedia, interactive and so on. Every company who operate in the field is required to have a team of strong, dedicated and experienced appcelerator titanium developers who are well versed with the whole development process and can create apps for the Android, iPhone and iPad along with other mobile platforms. Not many have the required expertise to deliver the best in titanium development.

There are various clients from western countries who have been overwhelmed with the services that they have received in terms of Titanium app development from offshore companies in India and China. The service providers who are excellent in their work are highly recommended while most companies even continue to award projects of similar nature for future work projects.

The time taken for delivering apps through appcelerator titanium development is extremely crucial and can make or mar a project. Vendors are required to have diverse app development expertise related to business, utilities, games, multimedia, travel, tech tools and entertainment.

Offshore software and mobile development companies are required to sign a Non-Disclosure Agreement for app ideas. Once a particular project is completed, all the source code and graphics related to the apps are required to be delivered to the client. The apps are then used by the client for their own purposes.

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